As of today’s morning, Railyard: Match-3 Evolved is finally published on 5 platforms – Android, iOS, Windows, OS X and Linux.
Last week was a fucking blur. Launched Android version on 23th, got no attention, proceeded to build a desktop version, released yesterday, at the same time receiving the message from Apple that iOS version got approved.
If you’re gamedev going to publish your first game, here’s some advice.
Prepare your audience, build your brand recognition, round up some press people, rally your fans – all before release.
Don’t rely on your Facebook friends and Twitter followers, they will not like, repost or retweet. It’s not like they’re being total dicks, it’s just what people are – you can be drink buddies, schoolmates, colleagues, but they don’t give a fuck about work of your life if it’s outside the sphere you two interact in.
A video is worth a hundred screenshots. Make at least one trailer and at least one gameplay video.
Post everywhere and every day. Get used to post into #gamedev and #indiedev on Twitter, /r/gamedev and /r/indiegaming on Reddit. Get included in all the indie databases. Never forget to link back to your game’s official page/site.
And may the gods of indie gamedev watch upon you with a smile, because if they’re not, you’re fucked.